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Renegade Millionaire

By Dan Kennedy

Gratitude As A Marketing Strategy

Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except those who didn't pay at all). We quickly instituted a number of corrective measures, including tighter credit controls and policies, interests charges, a sequence of past-due notices, and collection calls. However, we also instituted a positive strategy. We started sending hand-signed thank you notes for prompt payment to anybody who did pay on time...those who were almost on time...and even late payers who responded to a past-due notice. Guess what happened? Those customers who received thank you notes became better paying customers.

I know a Doctor who started a procedure of giving fresh, long-stemmed red roses to his women patients who showed up for their appointment on time, or paid their bills on time, or referred another patient. "Funny thing," he told me. "We no longer have patients missing appointments. Our collections have improved. Referrals are up. And, some guys are asking how they can get roses, too!

Here are a few specific ideas you might adopt, as ways of saying thank you:

• Keep customers' birthdays on file and send cards and/or mail gifts. 
• Send Thanksgiving cards or letters. * Make it a habit to drop a personal thank-you note in the mail each day, to at least one customer. 
• Send a gift certificate or discount certificate to a customer who makes an unusually large purchase. 
• Host a "Customer Appreciation Event" - a Christmas party, a backyard bar-b que. 
• Have an occasional closed-to-the-public, preferred customer sale. 
• Drop in personally on your best customers, with a surprise gift.

I figured it up just the other day; last year, personally and for my various businesses combined, I signed checks for well over one million dollars, in payment for goods and services to all sorts of people and companies. And I don't care what anybody says - a million bucks is a lot of money. Yet, I can count on the fingers of one hand the number of the recipients of all that money who have expressed any gratitude in any formal kind of way. Only one of them found out and recognized my birthday.

Just saying "thanks" is a big step ahead of the competition today.

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world. http://tinyurl.com/RenagadeMillionaire

"What's All Of The Fuss About Mobile Marketing Methods Today?

Mobile Advertising For The Masses
The adventure continues….
The emergence of empowered individuals, the advance of so-called digital natives – individuals
who have grown up with the Internet – and the abundance of applications designed to give
consumers more of a say in how they create, access, and enjoy content have transformed
communication and, more specifically, the business of advertising.
As I have argued on MSearchGroove - the knowledge resource I founded to provide analysis and
commentary on mobile advertising, mobile search, and social media - and in Vol 1 of this series of white papers (Mobile advertising for newbies), advertising is in urgent need of redefinition. It must be useful, not intrusive. More importantly, it must be perceived as valuable information that is somehow relevant to what matters to consumers most.
To be clear, the new mobile advertising paradigm is still about push. However, there is an
increasingly important element of pull, allowing (empowering) people to choose advertising in tune with their individual lifestyles and life stages.
Deliver the right ad to the right individual in the correct context?
Despite the phenomenal growth of mobile advertising, brands have yet to reach advertising
nirvana—that heady place where targeting tools allow them to aim for specific groups with offers
specially tailored to their interests. But mobile social networks are where it's bound to happen first
(and already happening!).
These virtual spaces are a perfect match with how we choose to lead our mobile lives. We live,
work, and play, and in a new collective state of hyper-connectedness. In fact, we no longer alert others to when we are online in our mobile communities; that's our new default state. Instead, we let our friends know when we go to sleep, take a bath, or just plan to be incommunicado for an extended period of time.
So, what is the impact of our always-on existence on industries that rely on the mobile Web for
communications, business growth, and interactive marketing? In a word: profound.
The mobile phone, a personal device we have at all times, has gained a new importance as a
socializing tool. We know from recent research (which I detail in the next section) that an
increasing number of people are flocking to mobile social networks to stay in touch with friends
(and make new friends) and share information and memorable moments they capture with their mobile devices.

It's a trend that changes relationships, transforms identities, and creates new communities,
allowing clever brands and media companies unique insight into their target audience if the mobile social network collects the right customer information and employs the proper mobile analytics solutions to wring value out of the data.
Fortunately for advertisers, an increasing number of mobile social networks have developed the
corporate DNA to achieve just this. By building trust, encouraging open, two-way communication,
and harnessing opt-in to collect key socio-demographic data (gender, age, location – the works!)
from their members with their permission, mobile social networks are able to create a wealth of
opportunities for advertisers eager to gain valuable insight into their target segments.
It's granular detail that goes a long way toward better targeting, allowing the ad networks
managed by mobile communities to create highly relevant matches with potential advertisers and
deliver an optimal user experience for all. The transparency of the interaction is what drives
members to share more personal data than they might normally volunteer The purpose of this post is to provide a reality-check, road test the ad networks offered by three leading mobile social networks, and document the level of targeting each provides advertisers. I conclude with an analysis of the results of the three campaigns, paying special attention to the mobile analytics tools and capabilities offered by each mobile social network, and the extent to which they enable publishers and advertisers to plan and execute more targeted mobile advertising campaigns.
Which network(s) provide you the insight and analytics tools to deliver your message to the people you want to reach? My observations are designed to help you make the choice that is right for you.

The next big thing
The power of mobile begins with its reach. There are twice as many mobile devices as TV sets,
three times as many mobile subscribers as Internet users, and four times as many mobile
phones as PCs. Mobile is also very versatile as a media channel if we consider that it is digital,
multimedia-capable, personal and interactive. It not only has the ability to deliver broadcast
content. A growing number of mobile content companies and network operators are convinced
the mobile will be the main device people use to enjoy radio and TV programming anytime, anywhere.
The capabilities of the mobile phone are uniquely suited to generate massive new mobile advertising opportunities:

• Everyone has them (high volume)
• Everyone carries them around (always on, always connected)
• Everyone can use their user input mechanisms to interact with brands/publishers (camera phones/SMS text/voice)
• Everyone can use them to pay for content and services (a built-in payment mechanism)

Indeed, mobile can replicate everything that all previous six mass media can do. It's what
Ahonen tells me will make mobile "at least as disruptive as the Internet has been so far."
People can consume newspapers, read magazine articles and books, listen to podcasts and
radio, buy songs and video games and even watch whole movies on their mobile phone.

Advertising is content
In his July column in Technology Weekly, Andrew Bud, Executive Chairman of mBlox, a
company that operates a major mobile transaction network, summed up the potential of the
mobile advertising market simply and succinctly. The market value is "over-estimated in the
short term and under-estimated in the long term."
Granted there are issues – such as device and operating systems fragmentation, confusion in
the emerging value chain, pricing, and a lack of sufficient inventory (issues well outside the
scope of this post) – which could seriously slow the growth of mobile advertising. (In
fact, these disconnects are expertly examined and discussed by Chetan Sharma and his
colleagues Joe Herzog and Victor Melfi in their milestone book Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market.)

Despite these disconnects, there is a significant increase in the number of mobile advertising
success stories documented on a daily basis on news sites such as MobiAdNews and Mobile
Marketer Daily.
Brands are getting on board – but that is only one driver.
We'll likely see an increase in the number of mobile campaigns as more mobile services (such
as mobile voice/text and data plans) are increasingly subsidized by mobile advertising.

• Virgin Mobile's Sugar Mama service offers mobile users extra voice minutes in exchange for viewing targeted mobile advertising.
• South Africa's Vodacom uses advertising to subsidize mobile data services for much of its pre-paid customer base.
• Australian MVNO ComTel Corporation, Ltd. has launched SMSPup Mobile, the country’s first advertising subsidized mobile phone service.

Advertising is results
Mobile advertising is an effective vehicle to reach and engage with people
– and the click-through rates literally speak volumes.

"People try to make this comparison 

between online and mobile and if
you look at the click-through rates you tend
to get from an online banner it’s
microscopic. It's .02 percent, it’s .05
percent. If you look at mobile advertising,
you’re seeing 1-3 percent click-through
rates as an industry standard." 
Aaron Watkins

VP of Mobile Integration

The Hyperfactory

"Mobile ads deliver high click rates
averaging above 1 percent, plus high conversions rates – 5x better than
online advertising for some products and services." 
Eric Eller

Senior VP Marketing

Millennial Media

"Mobile ad click-through rates fluctuate from 2 percent to 20 percent. But they are
consistently higher than online. Mobile is also vastly more effective, in part because
the lack of clutter. One banner ad per mobile Web page is more engaging than the dozens
that crowd the average Internet website. In fact, one of Nokia's advertisers reports ads on
mobile are outperforming Web ads by eight times."
Diana LaGattuta
Global marketing
Nokia Interactive

Get The Edge
Mobile social networking companies provide advertisers granular detail on their members (gained
through detailed questionnaires and opt-in processes) and deep insights into the data that
matters, such as gender, location, and the mobile devices members use to interact with
advertising and – hopefully – click-through to convert or complete the campaign's call to action.
Granted, it's great data, and it goes a long way toward helping advertisers to adjust their
strategies and execute their future campaigns. However, when the end-game is all about getting a
big(ger) picture view of what you achieved and where you missed the mark, then a more
comprehensive analytics solution is a must. In practical terms, the two are complementary – not
competitive – and the combination pegs the needle.

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Its easy to turn your nose up at products and courses that claim all sorts of fantastic benefits. Most advertisements online will promise you fame, fortune, and easy ways to stay in shape. Still, just because many of these promises will never be delivered, and this is a super-important point, that doesn't mean that EVERY work from home product is a scam.

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"How to setup a complete sales-website in UNDER 6 MINUTES!"

this is a GAMECHANGER. Seriously. 

I have NEVER seen a professional 
sales-website been set up in under 1 hour.

Now Norman demonstrates how ANYONE can do it in 6 MINUTES?!
Are you kiddin' me? (That's what i thought...)

See for yourself:
https://dao.infusionsoft.com/go/TBS/Axel/

I am not talking about a template here!

This is a sales-website including:

- A membership site
- An affiliate program
- 1click upsells (I think THIS is HUGE!)
- A DRAG&DROP salesflow editor (You've NEVER seen ANYTHING like this, i promise!)
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- Optin pages with even copy&paste any HTML code
- NO technical skills necessary whatsoever

To make it clear: 
This is not some amateur template-upload!

In fact, it's the complete opposite.

You NEED to see this:
https://dao.infusionsoft.com/go/TBS/Axel/

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PS: It's very entertaining too! :)
https://dao.infusionsoft.com/go/TBS/Axel/

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"How To Create The Abundance You Desire And Deserve In Your Life"

Stone Soup 
Author Unknown  

Many years ago three soldiers, hungry and weary of battle, 
came upon a small village. The villagers, suffering a 
meager harvest and the many years of war, quickly hid what 
little they had to eat and met the three at the village 
square, wringing their hands and bemoaning the lack of 
anything to eat.

The soldiers spoke quietly among themselves and the first 
soldier then turned to the village elders. "Your tired 
fields have left you nothing to share, so we will share 
what little we have: the secret of how to make soup from 
stones."

Naturally the villagers were intrigued and soon a fire was 
put to the town's greatest kettle as the soldiers dropped 
in three smooth stones. "Now this will be a fine soup", 
said the second soldier; "but a pinch of salt and some 
parsley would make it wonderful!" Up jumped a villager, 
crying "What luck! I've just remembered where some's been 
left!" And off she ran, returning with an apronful of 
parsley and a turnip. As the kettle boiled on, the memory 
of the village improved: soon barley, carrots, beef and 
cream had found their way into the great pot, and a cask of 
wine was rolled into the square as all sat down to feast.

They ate and danced and sang well into the night, refreshed 
by the feast and their new-found friends. In the morning 
the three soldiers awoke to find the entire village 
standing before them. At their feet lay a satchel of the 
village's best breads and cheese. "You have given us the 
greatest of gifts: the secret of how to make soup from 
stones", said an elder, "and we shall never forget." The 
third soldier turned to the crowd, and said: "There is no 
secret, but this is certain: it is only by sharing that we 
may make a feast". And off the soldiers wandered, down the 
road. 

'Worry Beads or a Trouble Tree? Hmmmmm"

The Trouble Tree
By: Author Unknown

The carpenter I hired to help me restore an old farmhouse 
had just finished a rough first day on the job. A flat tire 
made him lose an hour of work, his electric saw quit, and 
now his ancient pickup truck refused to start.

While I drove him home, he sat in stony silence. On 
arriving, he invited me in to meet his family. As we walked 
toward the front door, he paused briefly at a small tree, 
touching tips of the branches with both hands.

When opening the door, he underwent an amazing 
transformation. His tanned face was wreathed in smiles and 
he hugged his two small children and gave his wife a kiss. 

Afterward he walked me to the car. We passed the tree and 
my curiosity got the better of me. I asked him about what I 
had seen him do earlier. 

Oh, that's my trouble tree," he replied. "I know I can't 
help having troubles on the job, but one thing's for sure, 
troubles don't belong in the house with my wife and the 
children. So I just hang them up on the tree every night 
when I come home. Then in the morning I pick them up 
again." 

"Funny thing is," he smiled, "when I come out in the 
morning to pick 'em up, there ain't nearly as many as I 
remember hanging up the night before." 



What can you come up with that will work for YOU?